Did you know? Over 70% of Google searches now display AI-generated answers before any organic results. The way customers find businesses online has changed — we know how to make sure they still find you.
The way people search online is changing and search has evolved more in the last 2 years than in the last decade. With Google’s AI-driven results and tools like ChatGPT now answering questions instantly and customers now get answers instantly, without clicking multiple websites; Businesses risk losing visibility if they don’t adapt. This presentation will show you how to future-proof your digital presence with a combined strategy of AI-driven SEO and intelligent content marketing — ensuring your brand remains discoverable, trustworthy, and one step ahead of competitors.
The old journey: Search → Click Website
The new journey: Search → AI Answer → Maybe 1–2 Clicks
When you embrace an AI + SEO strategy, the benefits are clear. Your brand begins to appear directly within AI-driven search results, customers start searching for you by name, and leads increase even as traditional organic clicks decline. Instead of losing ground to competitors, you gain authority, visibility, and trust that AI can’t overlook. The return isn’t just more traffic — it’s higher-quality enquiries, stronger brand recognition, and sustainable business growth in a changing digital world. What success looks like with our AI + SEO strategy:
Search has entered a new era. Instead of scrolling through multiple websites, people are now being served AI-generated answers at the very top of Google and Bing. This means fewer clicks on traditional search results and more reliance on AI summaries to make decisions. For businesses, the rules of SEO have shifted: ranking number one isn’t enough anymore — you need to be the trusted source AI chooses to reference.
For businesses, this shift creates new challenges:
SEO is evolving = AI has created new ways for users to find answers to questions & industry pain points.
We anticipate them.
Our team specialises in building strategies that adapt to the realities of AI-powered search, ensuring your business is always one step ahead. From trades and retail to training and professional services, we’ve helped businesses protect and grow their online presence through smart digital marketing. With a full-service approach that blends SEO, content, and brand building, we’re uniquely positioned to help you thrive in this new digital landscape.
While AI poses challenges, it also opens doors. AI models rely on accurate, trustworthy, and well-structured data to generate their answers. If your business provides that information, your brand can be featured directly in AI-generated results. By focusing on topical authority, structured data, and branded search demand, we can ensure your business is positioned as the “go-to expert” in your industry — not just for search engines, but for AI itself.
This isn’t the end of SEO — it’s the beginning of a smarter approach.
Businesses that embrace this shift can own the conversation in AI-driven search.
We combine AI-driven tactics with proven SEO strategies to ensure your business is ai ready. We don’t just write content — we craft authoritative resources designed to be read by both people and machines. We optimise websites with schema and structured data, build clusters of expert content to establish topical authority, and develop consistent brand signals across the web. By combining human creativity with AI tools, we deliver content that scales effectively while keeping your brand authentic.
The first step is to create an LLMS.txt file. This initial file is the first step at getting ahead of the curve and getting your general business information into these AI tools. This file can be processed quickly via an LLM and digest everything about your website;
What Is An LLMS.txt File?
When people search for something using AI, it’s generally posed as a question such as:
We’re looking for opportunities to answer questions as a source of information, as well as create opportunities to resolve or pre-empt queries around pain points. The more extensive the FAQ’s the better.
We will most likely need to categorise your FAQ’s, so that they can be more accessible to your customers. In some cases, we can also inject the relevant FAQ’s on to landing pages to further answer the most common queries right off the bat. Working together here is key, as nobody knows your business better than you. We will create a worksheet for you to populate with questions and answers for us, the rest you can leave to us.
By raising the quality of the pages by incorporating FAQ’s, we are essentially increasing the authority and quality of the page to help meet Google’s new series of requirements. Then by bolstering the website with a general FAQ page we create a library for LLM’s for leverage collectively across the board.
Future-Proofing SEO & Digital Visibility for Oxford Street & Bond Street
New West End Company represents some of London’s most iconic shopping destinations, including Oxford Street and Bond Street. With millions of annual visitors and global brand recognition, these streets are not only retail hubs but also vital drivers of London’s economy. Despite their prestige, Oxford Street and Bond Street were facing some digital challenges:
To tackle the decline in sessions and strengthen Oxford Street and Bond Street’s digital authority, we are building a comprehensive FAQ database designed to align with how AI and search engines surface answers. By developing structured, conversational content around the most common visitor questions — we ensure Oxford Street and Bond Street become the go-to source of accurate, trusted information. This database not only improves visibility in traditional search but also positions the destinations to be directly referenced in AI-generated results, giving them a stronger, more consistent presence in the evolving digital landscape.
The way people search is changing — but with the right strategy, Oxford Street and Bond Street are not only adapting, they’re leading the way. By combining traditional SEO with AI-optimised tactics, we are protecting digital visibility, growing brand presence, and ensuring these iconic destinations remain top-of-mind both online and offline.
Driving AI-Powered Visibility for Rio Lounge
Rio Lounge is a premium event furniture hire company, specialising in stylish rattan furniture, outdoor seating, and elegant event décor.
The Challenge – As Google continues rolling out its AI-powered search experiences, businesses risk losing visibility because answers are now generated directly on the search page. For Rio, the challenge was clear: how could they maintain strong visibility and ensure their brand appeared in these AI summaries — not hidden behind competitors?
We built a content and SEO strategy designed specifically for AI . Central to this was creating AI-optimised, authoritative content — supported by a structured FAQ database that answered customer questions in the same conversational style. This ensured Rio Lounge’s brand information was both accurate and preferred by AI when generating search results. We also implemented structured data across service pages, strengthened Rio Lounge’s topical authority with event hire guides, and ensured consistent brand signals across directories and listings. Together, these steps made Rio Lounge the most reliable source of information in its niche.
The Results – The strategy paid off quickly. Rio Lounge is now directly referenced in Google’s AI Overview with other providers. This means that even when users don’t click through multiple websites, Rio Lounge’s name is visible at the top — a huge credibility boost.
Key outcomes include:
By anticipating how AI is reshaping search, we’ve positioned Rio Lounge as one of the first movers to benefit from AI-driven visibility. With an FAQ database, structured data, and authority-building content, they are not only protecting their traffic — they are gaining a competitive edge in the new search landscape.
AI is transforming how businesses approach search engine optimisation. From smarter keyword targeting to managing reviews, citations, and backlinks, AI makes SEO faster, more accurate, and more effective. To help you understand how this works in practice, we’ve put together answers to some of the most common questions we hear about AI-driven SEO.
A no-click search happens when a user finds the answer to their query directly on the search results page without needing to click through to a website. Examples include featured snippets, knowledge panels, or quick answers. While this may seem like lost traffic, optimising for no-click searches increases visibility, brand authority, and trust—ultimately driving more qualified visitors to your site.
AI analyses vast amounts of data quickly, spotting trends and opportunities that humans might miss. From predicting user intent to tailoring content for search engines, AI ensures your SEO strategy adapts to changing algorithms and keeps you ahead of competitors.
Citations are mentions of your business name, address, and phone number (NAP) across directories and online platforms. Consistency is key—AI tools help identify errors and ensure your details are correct everywhere. This improves local SEO rankings and builds trust with search engines.
Backlinks remain one of the strongest ranking factors. AI can analyse your industry, competitors, and authority websites to identify high-quality backlink opportunities. It also helps track your link profile to ensure you’re building safe, relevant, and effective links that boost your rankings.
Reviews act as social proof and influence both user trust and search rankings. AI-powered SEO can monitor and analyse reviews across multiple platforms, highlight trends, and even suggest ways to encourage more positive feedback. This strengthens your brand reputation and supports higher local search visibility.
Yes—AI constantly learns from search engine updates, user behaviour, and competitor activity. This allows your SEO strategy to adapt quickly, ensuring long-term growth and resilience in a rapidly evolving digital landscape.
Get in touch with us via the form below and we’ll book a call with you to discuss your business and objectives for SEO.
Request a chat!
If you want to evolve your SEO for AI and generate more local leads, get in touch with the team today.