New West End Company is a unique business partnership representing over 600 UK and international retailers, restaurateurs, hoteliers, galleries, and property owners across London’s world-famous West End — anchored by Bond Street, Oxford Street, and Regent Street. This iconic district is one of the most vibrant and competitive retail and leisure destinations in the world, attracting millions of visitors every year and driving significant economic activity for the capital.
Recognising the importance of a strong digital presence to support their members and maintain the West End’s global reputation, New West End Company approached Bespoke Marketing Solutions for specialist support. While their in-house team successfully managed many aspects of their marketing, they saw an opportunity to significantly enhance their online visibility and drive more qualified engagement through targeted SEO and PPC campaigns.
That’s where we came in. Leveraging our expertise in search engine optimisation and paid advertising, we partnered with New West End Company to build and implement a comprehensive digital marketing strategy — designed to increase their reach, attract the right audiences, and maximise the return on their marketing investment.
When we first partnered with New West End Company, we saw a huge opportunity to grow the SEO and PPC strategy. We began by conducting an in-depth audit of their digital presence, identifying key opportunities to improve visibility and reach their target audiences.
From there, we:
Developed a tailored SEO strategy – focusing on optimising their website structure, improving on-page content, and targeting high-impact keywords to capture relevant search traffic.
Launched data-driven PPC campaigns – creating highly targeted ads to quickly generate visibility, drive qualified leads, and provide immediate results while the organic strategy gained traction. This aligns with a comprehensive marketing calendar of events from seasonal to promotional and everything in-between.
Set up robust tracking and reporting – ensuring transparency and allowing us to continually refine campaigns for maximum ROI.
This combined approach laid the foundation for a strong, scalable digital marketing strategy that supports their long-term goals.
With no existing SEO or PPC campaigns in place, our solution was to create a comprehensive, ongoing digital marketing strategy tailored to New West End Company. We have established a strong SEO foundation – optimising the site structure, improving technical performance, and developing a content strategy to steadily grow organic visibility. We monitor and nurture targeted PPC campaigns – driving immediate, qualified traffic while continually refining campaigns to improve efficiency and reach. Whilst continuously tracking and optimising – using detailed analytics to measure performance, adapt to trends, and ensure the strategy evolves with their goals.
This long-term partnership allows us to continually strengthen their online presence, ensuring sustainable growth and maximum return on investment over time.
Services used
SEO
Google
PPC