Rio Lounge

SEO

Brief

Rio Lounge is a leading UK furniture hire company specialising in stylish, contemporary event furniture for weddings, corporate functions, private parties, and large-scale outdoor events. Their products are known for transforming spaces — offering modern, luxurious pieces that stand out in a competitive events industry.

While Rio Lounge already had an established brand and loyal customer base, they recognised the need to strengthen their online visibility, especially across key regions in the UK. We needed to attract higher-intent local traffic, boost organic rankings, and convert more enquiries directly through the website. The goal was clear: improve SEO performance and build a scalable search strategy that drives consistent, qualified leads throughout the year.

Approach

From day one, we saw a huge opportunity to refine Rio Lounge’s SEO structure and expand their reach through targeted, localised landing pages. After an in-depth audit of their existing site and search performance, we outlined a plan that focused on both technical foundations and strategic content growth.

Our approach included:

A full SEO audit and technical clean-up
Keyword and competitor research
Development of geo-targeted landing pages
On-page content improvements and UX Updates
Ongoing performance tracking

As Google continues to expand its AI-driven search features, more answers are being displayed directly on the results page. This means fewer clicks for businesses that rely on traditional search visibility. To stay ahead of this shift, we focused on preparing Rio Lounge for the new search environment rather than reacting to it later.

By building a comprehensive FAQ library, implementing structured data, and creating content that establishes Rio Lounge as an authoritative source, we’ve strengthened their ability to appear within these AI-generated answers. This approach doesn’t just safeguard their organic traffic — it positions them as a leader in a rapidly changing search landscape, giving them a clear competitive advantage as AI-powered results become the norm.

Solution

Our solution for Rio Lounge was a comprehensive, ongoing SEO strategy focused on improving visibility both nationally and regionally. By optimising the website and rolling out high-quality, localised landing pages, we’ve created new pathways for customers to find Rio Lounge when searching for furniture hire in their specific area.

We built a content and SEO strategy designed specifically for AI . Central to this was creating AI-optimised, authoritative content — supported by a structured FAQ database that answered customer questions in the same conversational style. This ensured Rio Lounge’s brand information was both accurate and preferred by AI when generating search results. We also implemented structured data across service pages, strengthened Rio Lounge’s topical authority with event hire guides, and ensured consistent brand signals across directories and listings. Together, these steps made Rio Lounge the most reliable source of information in its niche.

Results

The Results – The strategy paid off quickly. Rio Lounge is now directly referenced in Google’s AI Overview with other providers. This means that even when users don’t click through multiple websites, Rio Lounge’s name is visible at the top — a huge credibility boost.